Desireé LeSassier

After two decades building brands, experiences and cultural moments across sports and entertainment, I saw an opportunity to rethink something far more personal.

That idea became Pretty Kitty Klub.

Women have spent years adjusting, pulling, repositioning, sizing up and accepting discomfort as if that's simply how underwear works.

I started looking at the product differently. What if we designed the underwear around the woman wearing it?

That question led me to rethink the shape of the panty. And that's where this story began.

The road to Pretty Kitty Klub wasn't linear.

My career was rooted in sports and entertainment, working across brand strategy, partnerships and experiences with iconic organizations including the Los Angeles Lakers, Los Angeles Dodgers and Magic Johnson Enterprises.

Along the way, I stepped into entrepreneurship, founding jewelry brand Love and Mercy, my first experience building a consumer brand of my own.

I spent years bringing ideas to market from both sides: inside major organizations and as an entrepreneur.

Pretty Kitty Klub wasn't the obvious next chapter. But it was an idea I believed in enough to step into an entirely new industry and build.

I became a student again. 

I learned fabrics. Construction. Patterns. Bonding. Fit. Sampling. Manufacturing.

I sat through fit sessions, reviewed prototypes, traveled to factories, met with fabric mills and asked a lot of questions.

Then we tested. Adjusted. Tested again.

That process led to our signature fit: a curved, petal-shaped front designed to follow the body's natural contours, creating intentional space, coverage and support.

It wasn't about making another pretty panty. It was about making the panty better.

From the beginning, I wanted this brand to feel like more than a label inside your underwear.

The Klub was intentional.

It's about creating a space where women can talk about the things we usually whisper about, laugh about the things we've all experienced and expect more from what we wear closest our bodies.

Different bodies. Different shapes. Different Kitties.

Every Kitty Has a Home Here.

This was never just about panties.

The panty was our starting point.

The bigger vision is to rethink the essentials women live in every day. The pieces closest to the body that deserve just as much consideration as everything worn over them.

Pretty Kitty Klub is building a world of luxury essentials, guided by the same principles that started it all:

Thoughtful fit.
Elevated feel.
Intentional design.

We're just getting started.

“I didn’t enter this industry to make more of what already existed. I came to build what I believe could be better.”

Desireé LeSassier
Founder, CEO & HKIC
Queen Kitty 👑